Learn to speak bullshit in the corporate dialect


Corporate leadership can compete closely with literary criticism on the amount of meaningless crap we use everyday to run our business and our careers

Every meeting is a practice pad for budding poets of buzzwords, everyone trying to prove they know more corporate gibberish than the rest.


And, then there are those brand books - keys, onions, wheels, lanterns, butterflies... and what not.


I wonder how the corporate bodies can still function. But I don't wonder about the reasons behind brands not functioning.

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